Generation (Gen Z) born between 1997 and 2012 are no longer exclusively students. The oldest Gen Zers are already several years into their careers. They survived the pandemic during their formative years and demonstrated incredible resilience and adaptability. Now, Gen Z is a top priority for employers looking to recruit and retain them, marketers who are attempting to engage them as customers, and media companies who want them to tune in to their content. However, Gen Z is unprecedented. They are the first generation who swiped before they wiped, launched their careers remotely, and do not turn to traditional media to consume content. They are the new generation of change agents and transformers.

A 30-year public relations and marketing executive, Mark Beal is a Rutgers University School of Communication and Information professor, author, and keynote speaker. He spent the first 30 years of his career creating integrated marketing campaigns for leading brands around high-profile sports and entertainment properties, including the Olympic Games, Super Bowl Halftime Show, and The Rolling Stones. Collaborating with members of Gen Z each day in the classroom, Mark has authored eight books, including four books focused on Generation Z. Mark's most recent book, published earlier this year, is titled, Win The Job & Thrive In A Multigenerational Workplace.

In trying to solve a difficult problem, we sometimes get in our way. We figure if the problem is complex, the solution must be equally complex. But that’s not always the case. There’s a rich problem-solving source that’s available to you right now, but you may be ignoring it.

Mark Levy is a business strategist and differentiation advisor. The ideas Mark and his clients have created are known by hundreds of millions of people worldwide.

Mark has consulted some of the world’s most prominent companies and individuals, including CEOs of major organizations and thought leaders, such as Simon Sinek of “Start with Why” fame.

He is also a writer. Mark has written for the New York Times and has written or co-created five books, including  “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content,” published in multiple languages.

He has taught research writing at Rutgers University.

Besides his strategy work, Mark creates magic tricks and shows. One of the shows he co-created, “Chamber Magic,” has run in New York City for well over two decades and has a day of celebration by proclamation of the mayor.

He and his wife, Stella, a veterinarian, live on a historically preserved farm in New Hope, Pennsylvania.